2016年考研英語（二）翻譯真題范文！

46. Directions:

In this section there is a text in English. Translate it into Chinese. Write your translation on the ANSWER SHEET. (15 points)

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you’ll see, and the more stuff you see, the more you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more.

The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally --which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

超市旨在吸引顧客在自己店內停留盡量長的時間。原因很簡單：顧客在店里停留的時間越長，看到的商品就會越多；而看到的商品越多，你就會買的越多。超市有大量商品。根據食品營銷研究院所說，普通超市大概有44000種不同的商品；很多超市更是會多達上萬種商品。

眾多選擇足以讓顧客面臨各種信息，不堪重負。根據腦部掃描實驗，需要做這么多的決定很快就會使我們難以承受。大約購物40分鐘以后，大部分顧客就無法試圖做出理性的選擇，而會沖動購物——此時，在購物車里，我們已經裝了一半根本沒想買的東西。